desire
they cannot just get on as their desires are solipsistic, over-inflated with competing agendas none will compromise. the mememe generation.
to make the object familiar - to assimilate into the body concept. to put to use. justify the to be.
to find a governing rule. failing that to become a governing rule.
give 'em an opportunity, a project, a fist in the face, something to get out of bed ... a validation of sensation.
desire overthrows desire.
desire recognition, self and other is difficult. to effect the world is to effect desire of self and other. the world is the landscape which one finds desire arising.
desire precedes aspiration.